Introducing Honda Racing F1's partners. In our unwavering pursuit of progression, Honda Racing chooses to align with others that share our vision, goals and willingness to suceed.
Since its founding in 1949, ASICS Group has been committed to nurturing the world’s youth through sports in order to contribute to society. Our vision has been to “Create Quality Lifestyle through Intelligent Sport Technology” and our mission to provide goods and services that promote healthy and fulfilling lifestyles throughout the world.
ASICS will partner with Honda, a leading Formula 1 supplier, to outfit Honda’s Formula 1 staff over the next two years, starting from the 2019 season. ASICS will provide apparel and footwear for pit crews, engineers and other staff on the circuit, and while on tour around the world. For F1 pit crews, speed and reliability are critical to success during a race. ASICS high-tech apparel offers the right fit, lightness, and flexibility needed for quick action in the moment, while ASICS footwear is not only comfortable, but also designed for safety, with superior cushioning and slip resistance.